IMTC founders stay on as Trifecta Collective adds staff and plans growth

The International Mass Timber Conference said its founding leaders will remain in place as Trifecta Collective invests in the event’s next decade of growth. The 2027 conference is set for March 16-19 in Portland, with registration due to open in late summer 2026.

Why it matters: - IMTC’s leadership continuity is meant to protect the conference’s core identity while Trifecta Collective pushes for broader reach, stronger programming and longer-term growth. - The move signals continued investment in one of North America’s biggest mass timber industry gatherings, with potential impact for attendees, exhibitors and sponsors.

What happened: - The International Mass Timber Conference said founders Craig Rawlings, Arnie Didier and Tom Waddell will stay in leadership roles. - Trifecta Collective is adding three team members to support expansion: Marvin Springer as senior account executive, Joshua Sallee as marketing manager and Kelly Williamson as operations director. - The 2027 IMTC is scheduled for March 16-19 at the Oregon Convention Center in Portland, Oregon. - Registration for the 2027 event is set to open in late summer 2026. - More information is available at the conference website.

The details: - Trifecta Collective acquired IMTC in 2022. - Trifecta Collective said the founders’ ongoing leadership will help build on the conference’s foundation while bringing new energy and capabilities to the IMTC community. - Craig Rawlings said the partnership gives IMTC more resources and support to reach more professionals and advance the industry. - Rawlings said the new hires should help IMTC deliver a better experience for attendees, exhibitors and sponsors. - IMTC said future editions should include the same programming, networking and industry insights, plus expanded content that overlaps less with expo hall hours. - IMTC also plans new interactive feature areas on the show floor and broader reach in the coming years.

Between the lines: - The staffing changes suggest IMTC is moving from founder-led continuity to a more scaled event operation. - Trifecta Collective’s investment points to confidence that mass timber remains a growth market worth deeper trade-show support. - The emphasis on less overlap with expo hall hours suggests IMTC is trying to improve traffic flow and increase time spent on both education and exhibitor engagement.

What’s next: - IMTC said it will release more 2027 event details as they are finalized. - The conference’s next phase is framed around sustained growth and innovation over the next decade. - Trifecta Collective said it will continue building a portfolio of market-leading trade shows, with IMTC as one of its assets.

The bottom line: - IMTC is keeping its founding team in place while adding staff and resources to scale the conference without losing what made it the category leader.